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Our Story

Our passion for dogs drives us to create premium quality dog food that you can trust. Founded by devoted dog lovers, our mission is to ensure that every meal we produce contributes to the health and happiness of your furry friend.

 

We meticulously source all our ingredients to provide only the best for your pet. Proudly made and manufactured in New Zealand, our food is crafted with care and precision. We are honoured to have our products recognised and certified by Massey University, a testament to our unwavering commitment to quality.

Our dog food is packed with all the natural goodness your dog needs to stay fit and healthy from the inside out. We use wholesome ingredients like New Zealand grass-fed beef, ensuring there are no added nasties or preservatives. The result is a nutritious and delicious meal that supports your dog's overall well-being.

Our vision is to support the health and happiness of dogs everywhere through premium, locally-made products. We believe in the power of good nutrition and care to make a significant difference in your pet's life.

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